hurriKane Solutions creates online solution for a Chicago Sales Training Company
“If a Website isn’t generating a return on investment for a business, it’s a waste of time and money,” says Steve Fretzin, owner of Sales Results, Inc., a Chicago sales training firm. “So when it came time to upgrade our site, we turned to hurriKane Solutions, LLC, a leader in creating online solutions that offer bottom-line results.”Creating a Site that Exceeds its Goals
Sales Results uses a Black Belt Selling System that combines sales training, manager training, owner coaching and overall business development to create guaranteed results. There were three goals for the company’s Website: 1) capture the attention of small businesspeople who want to improve their companies, 2) move them through the site to gather additional information about Sales Results, and 3) motivate them to send an email or call.
“One of my biggest concerns was effective search engine optimization (SEO),” Fretzin explains. “If no one can find the site, how can it meet our three goals?”
“One of my first steps was to do a search for ‘Sales Results, Inc.’ and ‘Steve Fretzin’,” says Seth Kane, owner of hurriKane Solutions. “When his existing site did not appear on the first page of links, I knew we could help.”
Kane’s firm has particular expertise in SEO. hurriKane Solutions created the Sales Results site using cutting-edge W3C standards, putting Fretzin’s site on the first page when people search for his or the company’s name, or “Chicago sales training.”
“We also wanted to make the site engaging, which helps to convert browsers into customers,” Kane explains. A number of techniques were used. Video testimonials from current clients allow people to view unfiltered comments. Online registration for Sales Results events drives traffic to the site. Clean design, a logical layout, usability and speed make it easy for people to find what they need. Also as part of this process, the site was designed to comply with Section 508 standards for greater accessibility.
In addition, Kane made the site easy for Fretzin to administer. “Steve hosts a number of networking and training events each month. We made it possible for him to update information throughout the site on his own, which reduces his costs,” Kane adds.
PAINLESS PROCESS, ON-TIME RESULTS
“If
knowledge were real estate, most of the Website designers I’ve worked
with are the size of a small town – and hurriKane Solutions is as big
as this country,” Fretzin says. “Seth took the time to ask questions
and truly understand our business before he started talking about
solutions. He also stayed focused on the needs of the people who come
to our site. His firm is very professional: responding quickly to our
requests and meeting – or beating – every deadline. My business
operates more effectively today because I have worked with his.”
ABOUT HURRIKANE SOLUTIONS:
Chicago-based hurriKane
Solutions is a private company which provides e-commerce website and online
solutions that affect and improve the bottom line for their clients. hurriKane
Solutions focuses on creating websites that make an impact, and specializes in
making clients' websites compliant for disabled users as well. Information about
the solutions provided by hurriKane Solutions can be found at www.hurrikane.com,
or by calling (312) 285-0408.